Media Ethics: Yahoo seeks video talent for new online TV project
(BlackPressMagazine .com) --
BlackPressMagazine.com has learned that Yahoo, Inc. plans to create a show around viral content, and has given its users eight weeks to submit and vote on videos to find the show's host. The winner could win up to $50,000. The effort began with a talent search this week housed at talentshow.yahoo.com.
The contest, which aims to locate talent for a regular show, will be marketed through both online and offline efforts. Ads appear in the form of a PSA with the URL savethewebfrombadvideos.org, which points surfers to the contest's submission page. Yahoo said it will advertise on its own sites, on video-focus properties and via offline efforts such as street teams. The effort kicked off on Yahoo's daily show, "The 9," which points to the top 9 viral content or video events of the day.
Users are asked to submit video through the end of November. A daily show running from November 13 to December 4 will feature the top content and facilitate a voting period. The winner will get a show produced by Yahoo Studios and a $50 signing bonus.
